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Sales and customers · Berri Field

Bhanwra, the field sales beat assistant

In short

Bhanwra is a Berri bot that works as a field sales beat assistant. Bhanwra gives each rep an offline-first Android app with the day's beat, geo check-in, order capture and shelf photos, and suggests which outlets to prioritise.

The problem it solves

Sales reps' visits, orders and claims are reported late or not at all, so managers cannot see which shops are covered.

What it does

Bhanwra gives each rep an offline-first Android app with the day's beat, geo check-in, order capture and shelf photos, and suggests which outlets to prioritise. Managers see coverage live and approve beat changes.

Where it works

  • Android
  • WhatsApp
  • Web

Industries it serves

Common questions

What should a field sales app for FMCG or pharma reps in India include?

It should work offline on low-cost Android phones and cover beat plans, geo-tagged check-ins, order capture, photos and expenses, feeding orders straight to billing. Berri's Bhanwra adds visit suggestions based on each outlet's ordering history, while managers keep control of beat plans and approvals.

Updated . Written and checked by the Berri team. What each status label means, and every fact we stand behind, is on the facts page.

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