Scoped to your need
Customer support assistants that answer the routine questions
In short
Berri builds customer support assistants for businesses in India. A support assistant is software that answers routine customer questions, such as order status or opening hours, from your own information, on WhatsApp or your website. Anything it cannot answer goes to a person. Berri scopes each assistant to the client's need and agrees a fixed price in writing first.
The problem it solves
A large share of customer messages ask the same few things: where is my order, what is the price, are you open today. Staff answer them one by one, often late in the evening.
When replies are slow, customers get frustrated, and the hard questions that really need a person wait behind the easy ones.
What you get
You get an assistant that answers a short list of routine questions you choose, using your own price list, order data or policies. It says clearly when it does not know.
When a question is outside its list, or a customer is upset, it hands the chat to a person with the details so far, so nobody has to repeat themselves.
Our WhatsApp assistant already answers tracking questions inside a working logistics business. Support assistants for outside customers are new for us, so each one is scoped to your need and tested on your real questions.
How it works with Berri, week by week
Week 1 is for listening. We meet the people who will use the assistant, study how the work is done today, and write down one result we both agree on. Before any build starts, you receive a fixed price in writing.
In week 2 you usually see a first working version answering your most common questions, tested by your team on real past messages before any customer sees it.
Then we run it with you and teach your team, step by step, until they are comfortable. If something stops working or needs a change, you talk to a person. Your data belongs to you and can be exported at any time.
Who it suits and who it does not
It suits businesses that get many repeated questions with clear answers, and have a person who can take over the chats the assistant passes on.
If most of your customer questions are complex, emotional or different every time, an assistant will not help much. A well trained person is the better answer.
If you only need saved replies, the free tools inside WhatsApp Business may be enough, and you should try those first.
Common questions
Can a chatbot answer customer questions on WhatsApp?
Yes. A support assistant can answer routine questions on WhatsApp, such as order status, prices or timings, from your own information. Berri builds it to say when it does not know and to hand the chat to a person. Berri's WhatsApp assistant already answers tracking questions inside a working logistics business.
Will an AI support assistant give wrong answers to customers?
Any assistant can make mistakes, so Berri limits it to a list of questions with clear answers drawn from your own data. It is tested on your real past messages before going live, and anything outside its list goes to a person. You decide what it is allowed to answer.
How does the assistant hand a chat over to a human?
When a question is outside its list, or the customer asks for a person, the assistant passes the conversation to your team with what has been said so far. Your staff reply from there. Berri agrees in week 1 who takes these chats and at what hours.
Can the support assistant work in Hindi and other Indian languages?
Modern assistants can understand and reply in Hindi and many other Indian languages, though quality varies by language. Berri tests the languages your customers actually use during the first version, and tells you honestly where answers are reliable and where a person should step in.
Is WhatsApp Business enough, or do I need a support assistant?
If you only need a greeting, an away message and saved replies, WhatsApp Business already has those for free. A support assistant makes sense when customers ask for live details, such as order status, that need to be looked up in your own data. Berri will say which fits.
Tell us about one problem that costs you time.
A person reads every message.
Talk to us