Software for auto dealers and service centres
In short
Berri is a new technology company in India that builds software for vehicle dealers and service workshops. It can send service due reminders, show every open job card and its delay on one screen, and let customers ask on WhatsApp whether their vehicle is ready. It works alongside the dealer software you already use.
What breaks every day
Customers call the service desk again and again to ask if their car or bike is ready. Advisors stop work to check with the floor, and the answer is often a guess.
Job cards wait for a part, an approval from the customer or a technician, and nobody sees which ones have been stuck the longest. Delivery promises slip and the customer hears about it last.
Service due dates, insurance renewals and warranty expiry sit inside the dealer system, but reminders go out late or not at all. Enquiries from walk ins, calls and online ads are written in different registers and many are never followed up.
What a first version could do in two weeks
A first version could be a workshop board showing every open job card, what it is waiting for and for how long, readable on a screen on the floor.
With it, a WhatsApp assistant that tells a customer the status of their vehicle when they ask, and sends a message when it is ready. A daily list of vehicles due for service or renewal could go to the service desk each morning.
These are ideas for a starting point. What we can read depends on what your dealer system exports, and we will tell you plainly in the first week.
How Berri works with you
In week 1 we spend time at the service desk and on the workshop floor, look at how job cards and enquiries move today, and give you a fixed price in writing.
Usually in week 2 a first version runs on your own job cards. Then we run it, fix what breaks and train advisors so it becomes part of the daily routine.
Who it is not for
If your vehicle maker requires a specific dealer management system, keep it. Berri connects to it and builds what it does not do, it does not replace it.
If you run a small workshop with a few vehicles a day and know every customer by name, a notebook and a phone may be all you need.
Common questions
How can customers check their vehicle service status on WhatsApp?
A WhatsApp assistant can read the job card status from your system and reply when a customer asks, or send an update when the vehicle is ready. This cuts the repeated calls to the service desk. Berri builds assistants like this and runs one in daily use inside a working business. You choose what the customer sees, such as status and estimate, and what stays internal.
How do I track which job cards are delayed in my workshop?
A workshop board can list every open job card with the reason it is waiting, such as a part, a customer approval or a technician, and the hours since it last moved. The longest waits rise to the top. Berri can build this from your job card data as a first version and send a short morning list of the worst delays to the works manager.
How do I send service reminders to customers automatically?
Your dealer system already holds the last service date and kilometres for each vehicle. A daily report can find the vehicles due soon and send a reminder on WhatsApp or SMS, with a link or number to book. Berri can set this up from your exports. You decide the timing and the wording, and staff can see who replied.
Can I track car or bike sales enquiries so none are missed?
Yes. Enquiries from calls, walk ins and online ads can go into one list with the salesperson assigned and the date of the next follow up. A simple daily list shows enquiries nobody has touched. Berri can build this as a small tool, and an AI agent with one clear job could draft follow up messages for staff to check and send.
Will this replace the dealer management system my brand gave me?
No. Most brands require their own dealer system, and Berri does not replace it. It reads the data you are allowed to export and builds the boards, reminders and WhatsApp updates that system does not offer. Your data stays yours and can be exported at any time. We check in week 1 what your system allows.
Tell us about one problem that costs you time.
A person reads every message.
Talk to us