# Champa, the b2B lead follow-up assistant

URL: https://berri.tech/bots/champa/
Updated: 2026-11-04

> Champa is a Berri bot that works as a b2B lead follow-up assistant. Champa captures every lead into one simple CRM, scores it, drafts follow-up messages and reminds the salesperson when a reply is due.

## The problem it solves

Leads from IndiaMART, WhatsApp and calls are scattered across phones, and follow-ups depend on memory.

## What it does

Champa captures every lead into one simple CRM, scores it, drafts follow-up messages and reminds the salesperson when a reply is due. Salespeople choose what to send and own the relationship.

## Where it works

- WhatsApp
- Web
- Email
- Android

## Industries it serves

- Software for small factories and manufacturers
- Software for distributors and stockists
- Software for CAs, law firms and consultants
- Software for builders and construction firms

## Questions

**Which CRM works for an Indian B2B company that gets leads from IndiaMART and WhatsApp?**
Any CRM you choose must capture IndiaMART and WhatsApp leads automatically, or it stays empty. Look for lead import, reminders and WhatsApp message history in one place. Berri's Champa is set up and fed for you, drafts follow-ups and reminds salespeople, who decide what is sent.

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